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Marketing Plan

Our Marketing Action Plan

Specific marketing activities to sell your home begin the moment you sign the Listing Agreement. From installing the For Sale sign to Internet marketing, we are constantly working to sell your home. Our proven marketing plan is designed to expose your home to as many potential purchasers as possible – making them aware of the key selling features and benefits of YOUR home.

In order to receive top dollar, you need top exposure. Our proven marketing plan provides you with that top exposure.  This includes:

Home Preparation Process

  • 110 Ways to Successfully Sell your Home
  • Staging
  • Title search
  • Termite inspection

Advertising and Visibility

  • Internet coverage on the following websites
      • enhanced listing package
      • Photos
      • Description
      • Room sizes

      • MLS (Multiple Listing Service)

  • Fact sheets and brochures
  • Networking with BNI and GRCC
  • Just listed postcards
  • Open House
  • Information on Neighborhood
  • Community Center or Club information
  • Yard Sign

Communications

  • Schedule all showings
  • Weekly follow up with showing information or other agreed upon time frame
  • Monthly price review with CMA
  • Follow up with all showings for feedback
  • Lock box
  • Discuss time on market
  • Explain the home sale process
  • Market Knowledge

Contract

  • Present all offers in a timely manner
  • Negotiate offers
  • Prepare net sheet to go with all offers
  • Offer pros and cons to all offers

Transaction coverage

  • Pre-closing
    • Vendor recommendations
    • Keep in touch with buyers lender and make sure loan process is going smoothly
    • Schedule termite inspection
    • Schedule home appraisal
    • Order Home Owners Association Package
    • Get necessary documents to attorney and lender
  • Post-closing
    • After sales client contact
    • Helpful information mailed and/or emailed to you on occasion
    • Vendor recommendations when needed
    • Available to assist your friends, family and co-workers when buying or selling
    • Occasional follow up calls and emails